Public Relations - Missouri Baptist University
Program Level
  • Bachelor's
Degrees Offered

BA in Public Relations
BS in Public Relations

Format
  • Traditional
Department
  • College of Arts & Humanities
  • School of Communications
Public Relations Program Overview

This major involves theoretical and applied public relations with additional studies in media and business communication.

Visit MBU TIMELINE, the student news network of Missouri Baptist University.

Public Relations Major

COMMUNICATIONS CORE: 21 hours
The Communications Core, required of all communications majors, focuses on a broad knowledge base, introducing widely divergent areas of the field of communications. In addition, the Communications Core serves as an introduction to the Communications majors.

COEN 223 Basic Reporting and Writing for Journalism
COMM 203 Understanding Human Communication
COMM 223 Intro to Mass Media
COMM 263 Introduction to Audio and Video Communications
COMR 383 Media Technologies
COMM 412 Media Interviewing  Theory and Techniques
COMM 461 Senior Communications Seminar
COMM 483 Media Law and Ethics

PUBLIC RELATIONS MAJOR: 30 hours
COEN 323 Advanced Reporting and Writing for Journalism
COMM 333 Small Group Communication
COMT 353 Convergent Media
COMR 373 Principles of Public Relations
COMR 423 Public Relations Writing
COMR 433 Crisis Communications
COMR 443 Strategic Internal Communications
COMR 453 Church Public Relations
COMR 473 Public Relations Internship
COMT 413 Broadcast Techniques

Public Relations Minor

PUBLIC RELATIONS MINOR: 20 hours
COMR 373 Principles of Public Relations
COMM 412 Media Interviewing Theory and Technique
COMR 423 Public Relations Writing
COMR 433 Crisis Communications
COMR 443 Strategic Internal Communications
COMR 453 Church Public Relations
COMM 483 Media Law and Ethics

Sports Journalism Minor

SPORTS JOURNALISM MINOR: 24 hours

Communications Courses:
COEN 223 Basic Reporting and Writing for Journalism
COMM 263 Introduction to Audio and Video Production
COMT 363 Video Production Techniques
COMR 383 Media Technologies
COMT 413 Broadcast Techniques

Sport Management Courses:
SMGT 113 Introduction to Sport Management
SMGT 263 Communication in Sport

Internship:
COMS 473 Internship in Sports Journalism
OR
SMGT 476 Sport Management Internship

Journalism Minor

JOURNALISM MINOR: 21 hours
COEN 223 Basic Reporting and Writing for Journalism
COMM 223 Introduction to Mass Media (MOTR SBSC 100)
COMM 263 Introduction to Audio and Video Production
COEN 323 Advanced Reporting and Writing for Journalism
COMT 353 Convergent Media
COMM 483 Media Law and Ethics
3 hours upper division communications elective

Possible Careers

  • Marketing Coordinator
  • Copywriter
  • Fundraiser
  • Media Buyer
  • Account Executive
  • Public Information Officer
  • Employee/Investor Relations
  • Media Planner
  • Special Events Coordinator
  • Marketing Manager
  • Art Director
  • Media Relations
  • Marketing Communications
  • Freelance Writer
  • Strategic Planner
  • Government Affairs
  • Sales Representative

Sample Four-Year Plan

View a sample four-year plan for Public Relations (odd year) or for Public Relations (even year).