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Mission Statement
In accordance with the mission of Missouri Baptist University and the School of Business, the marketing program prepares students to explore and develop marketing competencies to meet future business challenges and opportunities in a biblical, Christ-centered context. Being a marketing student at MBU means learning vital skills for the real-world marketplace. It means understanding both the foundations of marketing practice and the current (and future) technologies that will drive the field. It means real-world research and real-world projects to grow expertise. It means networking with students and marketing faculty and professionals to make career choices that honor God’s calling.
Internship opportunities are available to School of Business majors and minors in the areas of Accounting, Business Administration, Data Analytics, Healthcare Management, Information Technology, Management and Marketing. Students must have completed coursework in the internship field prior to enrolling in this course. Students will be exposed to real world experiences in a specific field of business. Variable credit may be taken in different field settings, though are not to exceed a combined total of six hours. See the course description under each field for more information.
MAJOR (includes Business Administration minor)
School of Business Core Requirements
ACCT 213 Principles of Financial Accounting 3 hrs
ACCT 223 Principles of Managerial Accounting 3 hrs
MATH 243 Probability and Statistics 3 hrs
BCIS 303 Information Technology Theory and Practice 3 hrs
BUSN 281 Career and Professional Development 1 hrs
BUSN 303 Business Ethics 3 hrs
BUSN 353 Communication Strategies in Business 3 hrs
BUSN363 Financial Management 3 hrs
BUSN 413 Business Law I OR
BUSN 423 Business Law II 3 hrs
BUSN 463 Strategic Management 3 hrs
ECON 123 Microeconomics1 3 hrs
MGMT 303 Management Concepts and Practices 3 hrs
MGMT 353 Production and Operations Management 3 hrs
ITBU 363 Business Analytics 3 hrs
MRKT 313 Introduction to Marketing 3 hrs
Total 43 hrs
Required Business (BUSN) courses:
BUSN 403 Business in a Global Environment 3 hrs
Total 3 hrs
Required Marketing (MRKT) courses:
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
MRKT 383 Consumer Behavior 3 hrs
Total 9 hrs
Marketing majors have an option to choose a Cross-Concentration to further specialize within the Marketing field of study. If you do not wish to specialize, you may choose the required elective hours listed below the Cross-Concentrations.
Cross-Concentration in Advertising:
COMM 203 Understanding Human Communications
COMR 223 Introduction to Mass Media
MRKT 353 Advertising
Total 9 hrs
Cross-Concentration in Public Relations:
COMM 203 Understanding Human Communications
COMR 373 Principles of Public Relations
COMR 423 Public Relations Writing
Total 9 hrs
Electives (6 hours electives from the following):
BUSN 413 Business Law I OR Business Law II 3 hrs
BUSN 443 Advanced Financial Management 3 hrs
BUIR 471-476 Business Internship in Marketing 1-6 hrs
COMR 373 Principles of Public Relations 3 hrs
ENTR 303 Introduction to Entrepreneurship 3 hrs
MRKT 353 Advertising 3 hrs
MRKT 403 International Marketing 3 hrs
MRKT 413 Digital and Social Media Marketing 3 hrs
1 General Education Requirement credit hours
- Students should pay careful attention to courses that are only offered once a year, or every other year (see Courses), so that graduation may occur in a timely manner.
- Students are encouraged to declare a second major before completing 60 hours.
MINOR: Marketing (for School of Business Majors)
Required Marketing (MRKT) Courses:
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
MRKT 383 Consumer Behavior 3 hrs
MRKT 403 International Marketing 3 hrs
Electives (one course from the following that has not been applied to another School of Business major or minor):
BUSN 403 Business in a Global Environment 3 hrs
COMR 373 Principles of Public Relations 3 hrs
Total: 15 Hours to Complete Minor Requirements
MINOR: Marketing (for Non-Business Majors)
Required Courses:
ACCT 213 Principles of Financial Accounting 3 hrs
BUSN 303 Business Ethics 3 hrs
MGMT 303 Management Concepts and Practices 3 hrs
MRKT 313 Introduction to Marketing 3 hrs
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
Total: 18 Hours to Complete Minor Requirements
2020-2021
2019-2020
2018-2019
2017-2018
2016-2017
2015-2016
2014-2015
2013-2014
2012-2013
2011-2012
2010-2011
2009-2010
2008-2009
Steve Gustafson, CPA, MAcc, MST
Stephanie Kontrim-Baumann, MBA
