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Mission Statement
In accordance with the mission of Missouri Baptist University and the School of Business, the marketing program prepares students to explore and develop marketing competencies to meet future business challenges and opportunities in a biblical, Christ-centered context. Being a marketing student at MBU means learning vital skills for the real-world marketplace. It means understanding both the foundations of marketing practice and the current (and future) technologies that will drive the field. It means real-world research and real-world projects to grow expertise. It means networking with students and marketing faculty and professionals to make career choices that honor God’s calling.
Internship opportunities are available to School of Business majors and minors in the areas of Accounting, Business Administration, Data Analytics, Healthcare Management, Information Technology, Management and Marketing. Students must have completed coursework in the internship field prior to enrolling in this course. Students will be exposed to real world experiences in a specific field of business. Variable credit may be taken in different field settings, though are not to exceed a combined total of six hours. See the course description under each field for more information.
MAJOR (includes Business Administration minor)
School of Business Core Requirements
ACCT 213 Principles of Financial Accounting 3 hrs
ACCT 223 Principles of Managerial Accounting 3 hrs
MATH 243 Probability and Statistics 3 hrs
BCIS 403/503 Management Applications of Information Technology 3 hrs
BUSN 303 Business Ethics and Professional Integrity 3 hrs
BUSN 353 Communication Strategies in Business 3 hrs
BUSN363 Financial Management 3 hrs
BUSN 413 Business Law- Uniform Commercial Code OR
BUSN 423 Business Law- Federal Regulation 3 hrs
BUSN 463 Business Strategy and Competition 3 hrs
ECON 123 Microeconomics1 3 hrs
MGMT 303 Management Concepts and Practices 3 hrs
MGMT 353 Production and Operations Management 3 hrs
ITBU 363 Business Analytics 3 hrs
MRKT 313 Introduction to Marketing 3 hrs
Total 42 hrs
Required Business (BUSN) courses:
BUSN 403 Business in a Global Environment OR 3 hrs
BUSN 403 TS- Business in a Global Environment (Travel Study)
Total 3 hrs
Required Marketing (MRKT) courses:
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
MRKT 383 Consumer Behavior 3 hrs
Total 9 hrs
Marketing majors have an option to choose a Cross-Concentration to further specialize within the Marketing field of study. If you do not wish to specialize, you may choose the required elective hours listed below the Cross-Concentrations.
Cross-Concentration in Advertising:
COMM 203 Understanding Human Communications
COMR 223 Introduction to Mass Media
MRKT 353 Advertising
Total 9 hrs
Cross-Concentration in Public Relations:
COMM 203 Understanding Human Communications
COMR 373 Principles of Public Relations
COMR 423 Public Relations Writing
Total 9 hrs
Electives (6 hours electives from the following):
BUSN 413 Business Law I OR Business Law II 3 hrs
BUIR 471-476 Business Internship in Marketing 1-6 hrs
COMR 373 Principles of Public Relations 3 hrs
ENTR 303 Introduction to Entrepreneurship 3 hrs
MRKT 353 Advertising 3 hrs
MRKT 403 International Marketing 3 hrs
MRKT 413 Digital and Social Media Marketing 3 hrs
1 General Education Requirement credit hours
- Students should pay careful attention to courses that are only offered once a year, or every other year (see Courses), so that graduation may occur in a timely manner.
- Students are encouraged to declare a second major before completing 60 hours.
MINOR: Marketing (for School of Business Majors)
Required Marketing (MRKT) Courses:
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
MRKT 383 Consumer Behavior 3 hrs
MRKT 403 International Marketing 3 hrs
Electives (one course from the following that has not been applied to another School of Business major or minor):
BUSN 403 Business in a Global Environment 3 hrs
COMR 373 Principles of Public Relations 3 hrs
Total: 15 Hours to Complete Minor Requirements
MINOR: Marketing (for Non-Business Majors)
Required Courses:
ACCT 213 Principles of Financial Accounting 3 hrs
BUSN 303 Business Ethics 3 hrs
MGMT 303 Management Concepts and Practices 3 hrs
MRKT 313 Introduction to Marketing 3 hrs
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
Total: 18 Hours to Complete Minor Requirements
- A total of 30 semester hours is required to earn the Business Certificate. Transfer credits will be accepted into this certificate program from an accredited college or school up to a maximum of 20 hours, up to 9 hours of which may be earned through credit by examination and/or portfolio assessment of prior learning. Portfolio credit is only available to those students who have completed a minimum of 12 semester hours in residency at Missouri Baptist University. Students must complete a minimum of 10 semester hours in residency at Missouri Baptist University to earn the Healthcare Management Certificate.
- A student must earn a grade of C or better in all courses taken to meet the Thirty-Hour Healthcare Management Certificate Requirements. The student must have an overall grade point average of 2.0 (C) or better for the awarding of the certificate
Required Business Component: (21 hours)
ACCT 213- Principles of Financial Accounting
BCIS 203- Microsoft Office Suite
BUSN 413- Business Law- Uniform Commercial Code
COMM 203- Understanding Human Communications
ECON 123- Microeconomics
ITBU 363- Business Analytics
MRKT 313- Introduction to Marketing
Required Marketing Component: (9 hours)
MRKT 363- Market Management
MRKT 373- Market Research
MRKT 383- Consumer Behavior
- At least three hours of minor must be earned at Missouri Baptist University.
- A grade of D is not acceptable in courses taken to fulfill the requirements for a minor.
Steve Gustafson, CPA, MAcc, MST
Stephanie Kontrim-Baumann, MBA
