Data Analytics

student working on laptop in a St. Louis coffee shop

Data has become an essential tool for most companies, as they generate, collect and use it to drive business value. Data allows companies to reach their target audiences better, increase sales and streamline operations. As data collecting grows, so does the demand for professionals skilled in data analytics. Missouri Baptist University’s Bachelor of Science in Data Analytics will equip you with the necessary skills and knowledge to thrive in any industry and become the data expert companies need.

Mission Statement: In accordance with the mission statement of Missouri Baptist University and the School of Business, the Data Analytics discipline with a business or mathematics emphasis provides a curriculum that can lead to careers in analyzing and interpreting data to make better business decisions. The role of data analytics is to generate understandings from data by correlating patterns and trends with organizational goals. While focused on business and strategy, data analytics is concerned with viewing historical data in context for developing actionable decisions or recommendations. Career paths for a Data Analytics major include Business Analyst, Business Intelligence Analyst, Data Analyst, Technology Analyst, Requirements Analyst, and Data and Technology Consultant.



Internship opportunities are available to School of Business majors and minors in the areas of Accounting, Business Administration, Management, and Marketing. Students must have completed coursework in the internship field prior to enrolling in this course. Students will be exposed to real world experiences in a specific field of business. Variable credit may be taken in different field settings, though it is not to exceed a combined total of six hours. See the course description under each field for more information.