Logos & Fonts

Logos

What file should I use?

EPS: For printing purposes. This file is used to send to professional printers and designers. Only computers with the Adobe Creative Suite installed will be able to open the file.
PDF: For printing purposes. This file is also used to send to professional printers and designers. It can be used in Microsoft Office software such as Word and Publisher
High Resolution .jpg for Microsoft Office ONLY: ONLY for use in Microsoft Office Programs such as Word and Publisher. If sent to outside printers and vendors the logo may appear pixelated and will compromise the branding.
Low Resolution Web .jpg: For online purposes ONLY. If this version of the logo is used for printing, the image will appear pixelated and compromise the branding.

What color should I use?

Blue: The Pantone 289 Blue version of the MBU School Communication Logo is to be used when the product will be printed/displayed in color.
Black: The black logo is to be used for black and greyscale printing.
White: Use the white logo when the background colors are too dark for the Pantone 289 and black logos. Each logo file is unique for the specified color. When a white logo is required, the prepared White Logo file must be used. No exceptions.

The most valuable visual statement of Missouri Baptist University’s brand is its logo. A logo is the “public face,” equipped with distinct shapes and colors that when combined give you a recognizable presence in your community. Missouri Baptist University’s type-treated logo was designed to reflect
the University’s personality and strengths. This logo may be used on formal university communications.

MBU School Communication with Tagline

Blue

BLUE-School-Communication-Logo

High Resolution: eps PDF

High Resolution .jpg for Microsoft Office ONLY: jpg

Low Resolution (for web):  jpg

Black

BLACK-School-Communication-Logo

High Resolution: eps PDF

High Resolution .jpg for Microsoft Office ONLY: jpg

Low Resolution (for web): jpg

 

White

WHITE-School-Communication-Logo

High Resolution: eps PDF


MBU School Communication without Tagline

Blue

BLUE-School-Communication-Logo-NO-TAGLINE

High Resolution: eps pdf

High Resolution .jpg for Microsoft Office ONLY: jpg

Low Resolution (for Web): jpg

Black

BLACK-School-Communication-Logo-NO-TAGLINE

High Resolution: eps pdf

High Resolution .jpg for Microsoft Office ONLY: jpg

Low Resolution (for Web): jpg

White

WHITE-School-Communication-Logo-NO-TAGLINE

High Resolution: eps pdf 


MBU Vertical Logo with Tagline

Blue

BLUE-Small-Logo

 High Resolution: eps pdf

High Resolution .jpg for Microsoft Office ONLY: jpg

Low Resolution (for Web): jpg

Black

BLACK-Small-Logo

 High Resolution: eps pdf

High Resolution .jpg for Microsoft Office ONLY: jpg

Low Resolution (for Web): jpg

White

WHITE-Small-Logo

High Resolution: eps pdf


MBU Vertical Logo without Tagline

Blue

BLUE-Small-Logo-NO-SHINE-ON

High Resolution: eps pdf

High Resolution .jpg for Microsoft Office ONLY: jpg

Low Resolution (for web): jpg

Black

BLACK-Small-Logo-NO-SHINE-ON

 High Resolution: eps pdf

High Resolution .jpg for Microsoft Office ONLY: jpg

Low Resolution: jpg

White

WHITE-Small-Logo-NO-SHINE-ON

High Resolution: eps pdf

Fonts:

Typography plays a big role in establishing the MBU identity. There are two primary MBU typefaces. Avenir has been chosen for its clean and modern aesthetic. Adelle serves as a modern slab serif that compliments the contemporary nature of Avenir.

Adelle Font for Mac and PC

Avenir Font for Mac

Avenir Font for PC