Public Relations

Public Relationsacademics-fine-arts

This major involves theoretical and applied public relations with additional studies in media and business communication.

  • Marketing Coordinator
  • Copywriter
  • Fundraiser
  • Media Buyer
  • Account Executive
  • Public Information Officer
  • Employee/Investor Relations
  • Media Planner
  • Special Events Coordinator
  • Counselor
  • Marketing Manager
  • Art Director
  • Media Relations
  • Marketing Communications
  • Freelance Writer
  • Strategic Planner
  • Government Affairs
  • Sales Representative

A student majoring in Communications must complete 49 semester hours as described below. The curriculum consists of the Communications Core plus a Communications major.

COMMUNICATIONS CORE: 21 hours
The Communications Core, required of all communications majors, focuses on a broad knowledge base, introducing widely divergent areas of the field of communications. In addition, the Communications Core serves as an introduction to the Communications majors.

COEN 223 Basic Reporting and Writing for Journalism
COMM 203 Understanding Human Communication
COMM 223 Intro to Mass Media
COMM 263 Introduction to Audio and Video Communications
COMR 383 Media Technologies
COMM 412 Media Interviewing  Theory and Techniques
COMM 461 Senior Communications Seminar
COMM 483 Media Law and Ethics

PUBLIC RELATIONS MAJOR: 30 hours
COEN 323 Advanced Reporting and Writing for Journalism
COMM 313 Applied Public Speaking
COMM 333 Small Group Communication
COMT 353 Convergent Media
COMR 373 Principles of Public Relations
COMR 423 Applied Public Relations
COMR 433 Crisis Communications
COMR 443 Strategic Communications
COMR 473 Public Relations
COMT 413 Internship Broadcast Techniques

PUBLIC RELATIONS MINOR: 21 hours
COEN 223 Basic Reporting and Writing for Journalism
COMM 203 Understanding Human Communication
COMM 263 Introduction to Audio Video Communications
COMR 373 Principles of Public Relations
COMR 383 Media Technologies
COMR 423 Applied Public Relations
COMM 483 Media Law and Ethics