Accounting | Business Administration | Computer Science | Information Systems
Economics | Entrepreneurship | Management | Marketing | Internships
ACCOUNTING (ACCT) COURSES
ACCT 213 PRINCIPLES OF FINANCIAL ACCOUNTING
An introductory study of accounting with emphasis on the accounting
cycle, accounting terminology, the collection of accounting data,
the recording of data into the accounting system, and the preparation
and interpretation of basic financial statements. Topics include
accounting for transactions of service and merchandising enterprises,
internal control, ethics, common adjusting entries, and application of
generally accepted accounting principles as applied to receivables,
inventory, productive assets, and liabilities.
Three Hours, Fall, Summer
ACCT 223 PRINCIPLES OF MANAGERIAL ACCOUNTING
A study of corporate accounting, job order, process cost, and
standard accounting systems. Includes corporate financial statements,
bond liabilities, investments, statement of cash flows, and decision
making topics such as: variable (direct) costing, break even analysis,
EOQ method, budgeting, and financial statement analysis.
Prerequisite(s): ACCT 213.
Three Hours, Spring, Summer
ACCT 313 INTERMEDIATE ACCOUNTING I
A study of theoretical foundations and the conceptual framework
of accounting with emphasis of study placed on the balance sheet,
income statement, statement of cash flows, present and future
values applications, cash and investments, inventory, and
revenue recognition. Prerequisite(s): ACCT 223.
Three Hours, Fall, Odd Years
ACCT 323 INTERMEDIATE ACCOUNTING II
A continuation of the study of theoretical foundations in accounting
with emphasis placed on the accounting of liabilities, capital stock,
retained earnings, stockholder's equity changes, debt financing
through bonds and other securities, derivatives and hedging, and
accounting for income taxes. Prerequisite(s): ACCT 313 or
consent of instructor.
Three Hours, Spring, Even Years
ACCT 333 COST ACCOUNTING
The study of cost determination as applied to a variety of business
operations, including analysis of cost behavior, internal control in the
manufacturing environment, and methods of cost allocation as well as
activity based costing. An emphasis is placed upon job order, process,
and standard cost accounting systems. Prerequisite(s): ACCT 223.
Three Hours, Fall, Even Years
ACCT 343 GOVERNMENTAL AND
NOT-FOR-PROFIT ACCOUNTING
This course is a study of the principles of accounting and reporting
for governmental units and not-for-profit organizations, such as
colleges and hospitals, including fund accounting and budgetary
controls, systems theory and application of specialized procedures and
methods. Prerequisite(s): ACCT 223.
Three Hours, Spring, Odd Years
ACCT 353 BUDGETING
This course is designed to help present and future managers understand
and apply budgeting theories, principles and techniques. Students examine revenue
expenditures, the budgeting process, and analyze budget variances.
Prerequisite: ACCT 223 or consent of instructor. This course helps fulfill the
150-hour requirement for students who plan to sit for the CPA exam.
Three Hours, Fall Odd Years
ACCT 413 TAX ACCOUNTING
This course is a study of current federal income tax laws and
accounting practices as they apply to tax regulations. Topics examined
include ethics, research, planning, and compliance. An emphasis is
placed upon individual tax returns. Prerequisite(s): ACCT 223.
Three Hours, Fall, Even Years
ACCT 423 CURRENT TOPICS IN FINANCIAL
ACCOUNTING AND REPORTING
In this course students examine current issues in financial
accounting and reporting. Issues are examined within the
framework of generally accepted accounting principles for
evaluation, presentation and disclosure of items in financial
statements. The course emphasizes the application of the Financial
Accounting Standards Board and AICPA pronouncements.
Prerequisite: Accounting 323. This course helps fulfill the 150-hour
requirement for students who plan to sit for the CPA exam.
Three Hours, Spring Odd Years
ACCT 443 AUDITING
The course is a study of the work and practice of the independent
public accountant. A risk-based approach relating inherent and
control risks to substantive audit procedures is utilized. Topics
emphasized include internal accounting controls, working papers,
audit procedures, sampling, legal liability and ethical behavior.
Prerequisite(s): ACCT 223.
Three Hours, Fall, Odd Years
ACCT 463 ADVANCED ACCOUNTING
This course offers advanced exposure to current accounting theory
and practice. Topics emphasized include partnerships and limited
liability companies, consolidated statements, inter-company
transactions, receivership, and estates and trusts. Prerequisite(s):
ACCT 323 or consent of instructor.
Three Hours, Spring, Even Years
BUSINESS ADMINISTRATION (BUSN) COURSES
BUSN 111, 121, 211, 221, 311, 321, 411, 421 STUDENTS IN
FREE ENTERPRISE (SIFE)
Students in Free Enterprise (SIFE) is an international, nonprofit
organization that challenges students on over 1800 campuses to take what
they are learning in the classroom and put it to work teaching and
touching the lives of hundreds of people in the community. The projects
used to accomplish this also allow students to take charge of valuable
group efforts as they learn to make executive decisions. Students plan and
implement outreach projects in a hands-on environment unique to the
SIFE experience. They have a chance to practice and improve their
communication, creative, team building, and leadership skills as they work
with local businesses and professionals. As a result of membership in this
organization, students will have an opportunity to interact with top-level
business leaders and entrepreneurs, and to be entered into the SIFE
computerized international career network job bank. Students from every
discipline can take this class. Up to three hours may be applied toward
major electives within the Business Division.
One Hour, Fall, Spring
BUSN 303 BUSINESS ETHICS
This course will involve the analysis of ethical issues impacting
contemporary business leaders today. Topics covered include key
terminology, the external environment surrounding the firm, the
corporation and its stakeholders, business/government relationships,
public policy issues, and the people who are affected. The framework
in which business and social policies are established will also be a
focus of this course. Case study analysis and experiential exercises will
be utilized to examine and dissect ethical dilemmas.
Three Hours, Fall, Summer
BUSN 333 LEADERSHIP IN FREE ENTERPRISE
This course will examine leadership styles and theory while providing
students with the opportunity to develop leadership skills through an
experiential learning environment while practicing the principles of
free enterprise. Students will develop educational projects, business
ventures, and community activities and events along with local
business and community organizations to enhance their
understanding of the role of leadership and free enterprise
in a global environment.
Three Hours, Fall, Spring
BUSN 341A/B/C LEADERSHIP IN FREE
ENTERPRISE SYSTEM
This course is a follow-up to BUSN-333 Leadership in Free
Enterprise. Students will primarily serve as mentors to students
enrolled in BUSN 333 and will assist them in the development and
implementation of business and community projects. This is a one
(1) credit hour course, and students may enroll for up to three (3)
semesters, or 3 hours of elective credits. Prerequisite(s): BUSN 333
One Hour, Fall, Spring
BUSN 363 FINANCIAL MANAGEMENT
This course is designed to equip students with key tools, techniques,
and theories that promote wealth-maximizing decision-making within
the firm. These tools, techniques, and theories include financial
institutions and markets, financial statement analysis, working capital
management, cash budgets and cash flow analysis, pro-forma
statements, time value of money and capital budgeting.
Prerequisite(s): ACCT213, ACCT223, and BCIS303.
Three Hours, Fall
BUSN 403 BUSINESS IN A GLOBAL ENVIRONMENT
Examines key issues impacting trade in today's open economy. Topics
included: The European Union, cultural and language barriers, ISO
Audits, The Pacific Rim, NAFTA, political and legal implications,
dealing with sovereign risk and capital export limitations, exchange
rate difficulties, and other pertinent, current topics. Prerequisite(s):
BUSN 303 and MRKT 313.
Three Hours, Spring
BUSN 413 BUSINESS LAW I
A study of general principles of law as applied to business transactions
concerning contracts, agency, sale of goods, and insurance, as covered
in the Uniform Commercial Code.
Three Hours, Fall
BUSN 423 BUSINESS LAW II
A study of federal regulation of business, insurance, sales, commercial
paper, real and personal property, secured transactions, debtors' and
creditors' rights.
Three Hours, Spring
BUSN 443 ADVANCED FINANCIAL MANAGEMENT
This course is designed to further equip students with additional
tools, techniques, and theories that promote firm wealth
maximization. These tools, techniques, and theories include risk
and return analysis, stock and bond valuation, cost of capital
analysis, leverage and capital structure, and dividend policy.
Prerequisite(s): BUSN363.
Three Hours, Spring, Even Years
BUSN 463 STRATEGIC MANAGEMENT
A capstone course designed to give students exposure to the overall
strategy and policy formulation in a business enterprise. Extensive use
of the case study method is emphasized to further develop critical
thinking skills. Prerequisite(s): BUSN 303, MRKT 313, ACCT 213,
ACCT 223, BUSN 363, ENGL 433 or consent of the instructor.
Three Hours, Spring
BUSN 481 INTERVIEWING TECHNIQUES
Students will explore interviewing techniques and practices with
emphasis upon application to their own interviewing setting.
Analysis and critique of the interviewing process will be discussed.
One Hour, Spring
COMPUTER SCIENCE (BCSC) COURSES
BCSC 133 INTRODUCTION TO
APPLICATION DEVELOPMENT
This course is an introduction application development using
modern developer tools. Topics include foundations of the
computing discipline, introduction to Visual Studio 2005, and
project-based learning in various current application areas.
Three hours, Fall
BCSC 143 INTERMEDIATE APPLICATION DEVELOPMENT
This course is a continuation of BCSC 133. This course emphasizes
object-oriented concepts and techniques and looks at the design and
development of desktop, Web, and mobile application software using
Visual Studio 2005, through individual and group projects.
Prerequisite(s): BCSC 133
Three hours, Spring
BCSC 203 DISCRETE STRUCTURES
Introduction to topics in discrete structures for computer science
majors. Topics include propositional and predicate logic, sets,
induction, recursion, relations, functions, combinatorial enumeration,
Boolean algebra, and finite state machines. Applications of these
topics to computer science are discussed. Prerequisite(s): BCSC 133
and MATH 133 or equivalent HS math background.
Three hours, Spring
BCSC 253 C++ PROGRAMMING FOR SCIENCE
AND MATHEMATICS
Introduction to C++ programming constructs, object-oriented
programming, software development, fundamental numerical
techniques. Exercises/examples from various scientific fields will be
considered. This course is required for Mathematics majors.
Three hours, Spring
BCSC 333 SYSTEMS ARCHITECTURE
This course provides an introduction to digital logic and the
fundamentals of computer architecture, examines the basic building
blocks of a computer system and studies various computer
architectures, hardware and software trends, and includes a discussion
of assembly programming. Prerequisite(s): BCSC 133.
Three Hours, Spring
BCSC 343 ANALYSIS OF ALGORITHMS
Topics include analysis of algorithms; design techniques for efficient
algorithms; induction; recursion; divide and conquer; greedy
algorithms; dynamic programming; probabilistic algorithms; examples
of geometric, combinatorial, and graph algorithms; pattern
matching; fast Fourier transform; introduction to
NP-completeness. Prerequisite(s): BCSC 143 and BCSC 203.
Three Hours, Spring, Even Years
BCSC 353 DATABASE CONCEPTS
This course examines principles of database design and
implementation, including physical representation, and data
modeling. Students will learn to develop relational databases using a
DBMS. Students will also learn the fundamentals of SQL, and
database development techniques.Prerequisite(s): BCSC 143.
Three Hours, Fall
BCSC 373 OPERATING SYSTEMS
This course examines the principles of operating system design
and function. System programming is also considered. Students
are presented with various common operating systems, including
UNIX/Linux, and Windows. Prerequisite(s): BCSC 143,
and BCSC 333.
Three Hours, Fall, Even Years
BCSC 433 PROGRAMMING LANGUAGES
Study of principles of programming languages. Emphasizes
language paradigms and important features, structures, and
characteristics of modern high-level programming languages.
Examples of languages in each paradigm will be studied, including
procedural programming, logic programming, and object-oriented
programming. Prerequisite(s): BCSC 143.
Three Hours, Fall, Odd Years
BCSC 453 THEORY OF COMPUTATION
This course introduces students to mathematical logic; alphabets and
languages; finite automata, regular and non-regular languages, Kleene's
theorem; regular grammars; pushdown automata and context-free grammars;
Turing and Post machines; recursive and recursively enumerable languages; the
Chomsky Hierarchy. Prerequisite(s): BCSC 143, BCSC 203, and BCSC 433.
Three Hours, Spring, Odd Years
BCSC 473/BCIS 473 SOFTWARE ENGINEERING I –
ANALYSIS & DESIGN
This course provides an understanding of the software engineering
process. It introduces structured analysis and design, object-oriented
analysis and design, the use of data modeling and CASE tools, and
development and adherence to life-cycle standards. This course also
examines software testing principles, process and product metrics.
This course provides a foundation for advanced study in CIS.
Prerequisite(s): BCSC 143,BCSC 353 and Junior or Senior standing.
Three Hours, Fall
BCSC 483/BCIS 483 SOFTWARE ENGINEERING II –
PROJECT MANAGEMENT & IMPLEMENTATION
This course is a continuation of BCSC 473/BCIS 473. Advanced
Computer Science and Information Systems majors, operating as a
high-performance team, will engage in, and complete, the design
and implementation of a significant information system. Project management,
management of the IS function, and systems
integration will be components of the project experience. Student
teams will carry their project, begun in BCSC 473/BCIS 473,
through implementation, testing, and delivery, the traditional
“downstream” phases of the development process. Prerequisite(s):
Junior or Senior standing and completion of BCSC 473/BCIS 473
with a grade of C or better.
Three Hours, Spring
INFORMATION SYSTEMS (BCIS) COURSES
BCIS 103 SURVEY OF COMPUTING
This course is an introductory survey of the field of computing,
with emphasis on personal computing, and the Microsoft Windows
environment. Students are introduced to a wide range of computer
topics, with the purpose of giving them an elementary understanding
of computers as they impact everyday life. Topics include computers
and their uses, the Internet, computer hardware and architecture,
input/output devices, storage concepts, and other relevant subject
matter. Hands-on instruction is provided to train students in the
use of the Microsoft Office software suite. This course satisfies the
computer literacy requirement for all baccalaureate degree
programs. Prerequisite(s): None.
Three Hours, Fall, Spring, Summer
BCIS 111, 211, 311 INFORMATION SCIENCE SEMINAR
One-hour seminar course offered in the Winterim or May Term
covering current topics in Information Science. Topics will be
announced prior to each term. Credit may be earned once at each
level. Credit may not be earned for the same topic at more than
one level. Prerequisite(s): None.
One-Hour, May Term, Winterim
BCIS 303 INFORMATION TECHNOLOGY
THEORY AND PRACTICE
This course provides an understanding of organizational information
technology, including new and emerging technologies such as
artificial intelligence, object oriented programming and enterprise
operating systems. It covers an introduction to quality and decision
theory, information theory, and practice essential for providing viable
information to the organization. It outlines the concepts of IT for
competitive advantage, data as a resource, IS, and IT planning and
implementation. Prerequisite(s): BCIS 103 or equivalent.
Three Hours, Fall
BCIS 313 NETWORKS AND TELECOMMUNICATIONS
This course provided students with knowledge of
telecommunications fundamentals, voice-video-data for LANs,
MANs, and WANs, which include switched network systems.
Data communication and telecommunication models and standards,
concepts, and standard organizations will be studied. Prerequisite(s):
BCIS 303 and BCSC 333.
Three Hours, Fall
BCIS 363 INTERMEDIATE TOPICS IN CIS
This course is a self-directed study course, which allows students to
pursue study at an intermediate level in areas not typically covered in
the curriculum. Proposed topics of study must receive prior approval
from the division chair, and the CIS faculty. Prerequisite(s):
BCSC 143, Junior standing, and approval of the division chair
and course advisor.
Three Hours, On Demand
BCIS 403/503 MANAGEMENT APPLICATIONS OF
INFORMATION TECHNOLOGY
This course will examine the importance of managing information
and technology as a resource of a business. The course will examine
the relation between management and the IT organization. Topics
will include software quality assurance, technology systems
integration, information resources management, using IT for
competitive advantage, and software engineering. Students taking
this course for graduate credit must complete all graduate course
requirements. Prerequisite(s): BCIS 303 AND MGMT 303.
Three Hours, Spring, Odd Years
BCIS 413 ADVANCED NETWORKING APPLICATIONS
This course continues the study of networking and
telecommunications by presenting topics that include principles
and specific implementation of local area network systems including
predominant networking products and methodologies. Includes
supervised structured laboratory exercises. Prerequisite(s): BCIS 313.
Three Hours, Fall, Even Years
BCIS 423 DATABASE APPLICATION DEVELOPMENT
This course introduces students to database-driven application
development. Students will draw upon the knowledge and skills
learned in previous courses, and extend that knowledge through the
development of applications which use databases. This course covers
physical design, programming, testing, and implementation of the
system. Implementation of object-oriented, client-server designs using
a programming environment is explored. A high-level programming
language will be used to interface with a database. Prerequisite(s):
BCSC 143 and BCSC 353.
Three Hours, Spring
BCIS 453 E-COMMERCE
This course will explore the history and development of e-commerce
through an understanding of the World Wide Web and the Internet.
Understand the unique marketing strategies of the Internet. Examine
various models of business to consumer enterprises including the
ethics of web based businesses. Topics include the security for
protecting both buyers and seller in an open electronic market place
such as authentication, encryption and digital funds transfer.
Hardware and software requirements to conduct an e-business are
examined such as internet tools: browsers, search engines, e-mails
and web server implementations using applets, XML and ASPs.
Prerequisite: BCIS 303
Three Hours, Spring, Even Years
BCIS 463 ADVANCED TOPICS IN CIS
This course is a self-directed study course, which allows students to
pursue study at an advanced level in areas not typically covered in the
curriculum. Proposed topics of study must receive prior approval
from the division chair, and the CIS faculty. Topics of study must not
duplicate material for which the student has already received credit in
BCIS 363. Prerequisite: Senior standing, a strong background in CIS,
and approval of the division chair and course advisor.
Three Hours, On Demand
ECONOMICS (ECON) COURSES
ECON 113 and ECON 123 are offered as a part of the
general education requirements, and may be used as
lower division elective credit
ECON 113 MACROECONOMICS
This course examines the national and international economic
scene. This course will examine current events from an economic
perspective. Other topics covered may include business cycles,
unemployment, inflation, price indexes, Gross Domestic Product,
National Income, taxation, government spending, activist fiscal
policy, aggregate demand and supply, the Federal Reserve System,
banking, money creation, monetary policy, and history of the
U.S. monetary system.
Three Hours, Spring, Summer
ECON 123 MICROECONOMICS
This course presents an introduction to economic thought, the
concepts of supply and demand, utility theory, elasticity, and
market conditions which may occur. These market conditions
include competition, monopoly, oligopoly, monophony and
monopolistic competition.
Three Hours, Fall, Summer
ENTREPRENEURSHIP (ENTR) COURSES
ENTR 203 INTRODUCTION TO ENTREPRENEURSHIP
The first phase of this course explores business concepts, topics and
terminology and how they relate to the entrepreneurial venture. In its
second phase the course examines the traits that make a successful
entrepreneur through the use of case studies, articles and guest
lectures. Students will engage in self evaluation through the use
of tools that attempt to measure emotional intelligence and
entrepreneurship profiles. No prerequisite. Open to all students
with sophomore standing or higher.
Three Hours, Fall
ENTR 313 ENTREPRENEURIAL MARKETING
This course explores the challenge of marketing a start-up firm with
limited resources. Topics include product positioning and pricing,
distribution channels, advertising and promotion. Emphasis is placed
on the development and implementation of a marketing plan for a
new venture. Prerequisites, MRKT 313, ENTR 203. (Students
majoring in Sport Management will have the prerequisite for MRKT
313 met through SMGT 373 Sport Marketing.)
Three Hours, Spring, Odd Years
ENTR 363 ENTREPRENEURIAL FINANCE
This course is designed to provide an understanding of the segments
of the financial markets that specialize in start up and growth
financing. Topics include firm valuation, the legal and structural
issues of private venture capital financing and preparation for an
initial public offering. Prerequisites, BUSN 363 and ENTR 203.
(Students majoring in Sport Management will have the prerequisite
for BUSN 363 met through SMGT 383 Sport Finance.)
Three Hours, Fall, Odd Years
ENTR 463 NEW VENTURE PLANNING
Students will write and present a sophisticated business plan
that includes justification of the business concept, marketing
plan, the business strategy and organization, financial projections
and plan for financing the venture. Prerequisites ENTR 203,
ENTR313, ENTR 363.
Three Hours, Spring, Even Years
ENTR 471 BUSINESS PLAN COMPETITION
This course allows students who have successfully completed
ENTR463, New Venture Planning, to earn internship type credit
by competing in a university or business sponsored Business Plan
Competition. The students will hone skills acquired in earlier
Business Division courses, enhance presentation abilities through
preparation for competition and potentially expand their network
of business contacts. Choice of the competition is subject to the
prior approval of the Business Division Chair and the course
instructor. Prerequisites: ENTR 463 and permission of the
Business Division Chair
One Hour, On Demand
MANAGEMENT (MGMT) COURSES
MGMT 303 MANAGEMENT CONCEPTS AND PRACTICES
This course is designed to establish a foundation of the key issues
and decision-making tools needed to develop managers. The
topics covered include the areas of firm planning, organizing,
leading, and controlling. Exercises will require students to develop
solutions to management problems, identifying necessary change,
discovering new opportunities, and following through on the
implementation of the solutions.
Three Hours, Fall
MGMT 323 SMALL BUSINESS MANAGEMENT
This course emphasizes the unique managerial requirements of a
small firm. Students will learn numerous decision-making tools
for starting and operating a small business. Development of a
small business plan and case studies may be used to provide
practical application.
Three Hours, Fall, Even Years
MGMT 353 PRODUCTION AND OPERATIONS
MANAGEMENT
This course introduces the student to the concepts and methods
employed in production and operations management. Specific
topics include forecasting, product and service design, capacity
planning, facility location selection and layout, work system
design, quality control, inventory and project management. Exercises
and case studies may be used to reinforce the application
of the tools and techniques learned.
Three Hours, Fall
MGMT 363 MANAGING ORGANIZATIONAL CHANGE
AND DIVERSITY
This course is designed to prepare students to meet the challenges
and succeed in a rapidly changing work environment. International
competition, quality demands of consumers, changing workforce
demographics particularly in the make-up of workforce participants,
innovations in automation and information technology combined
with declining markets make knowledge in this area vital. Students
will cover these topics with the understanding of methods of
organizational change and understanding the value and affects
of diversity in a changing environment. Prerequisite: MGMT 303
Management Concepts and Practices.
Spring, Odd Years
MGPS 403/503 ORGANIZATIONAL BEHAVIOR
AND LEADERSHIP
This course explores the dynamics of individual, group, and firm
behavior used to develop broader managerial skills. Theoretical
models and concepts will be evaluated in the areas of values,
attitudes, personality traits, decision-making, motivation,
communication, and the development of effective relationships in
a diverse work environment. Students will examine the need for
individuals to identify, comprehend, and maximize various aspects
of proactive leadership devices such as organizational development,
influence techniques, and total quality management as a means of
effective leadership. Experiential exercises and case studies may be
utilized to develop a broader understanding of behavior and
leadership in the workplace. Students seeking graduate credit must
complete all graduate course requirements. Prerequisite for
undergraduate(s):MGMT 303 or consent of instructor.
Three Hours, Spring
MGMT 433 HUMAN RESOURCE MANAGEMENT
Central to a firm’s performance, and often a key source of
competitive advantage, is the ability to develop an effective
human resource system. This course will lay the foundation for
understanding human resource systems by addressing topics such
as job analysis; personnel planning and recruitment; testing,
selection, and placement; training; compensation; labor relations;
and the legal aspects/government regulation within human resources.
Three Hours, Fall, Odd Years
MGMT 443 LEADERSHIP SEMINAR
This eight-week course provides an intensive study of leadership
from historical, theoretical, and practical perspectives. Special
attention is given to various styles and approaches to organizational
problem solving. Students will explore their leadership styles through
discussion, structured experiences, and case studies. Prerequisites:
Junior or senior standing and cumulative GPA of 3.0 or above, or
consent of instructor.
Three Hours, Spring, On Demand
MARKETING (MRKT) COURSES
MRKT 313 INTRODUCTION TO MARKETING
This course is the introduction to the concept of marketing and its
application to domestic and foreign markets, and to consumer,
producer, institutional, and service markets. Analysis of
marketing mix, including product, price, promotion/advertising,
and distribution policies. Overview of career opportunities in
the field of marketing.
Three Hours, Fall, Spring
MRKT 363 MARKET MANAGEMENT
Managerial aspects of the marketing function, including product,
promotion, pricing, channel strategies and market research;
relationship to other business functions, to the legal environment
and available information systems; physical distribution; the
relationship among manufacturers, wholesalers and retailers; case
analyses of complex marketing problems. Prerequisite(s): MRKT 313.
Three Hours, Spring, Even Years
MRKT 373 MARKET RESEARCH
A quantitative course which focuses on the identification of the
target markets, consumer needs and the analysis of the market place.
The course will cover problem solving techniques, research designs,
forecasting, and analysis of data. Prerequisite(s): MRKT 313.
Three Hours, Fall, Odd Years
MRKT 383 CONSUMER BEHAVIOR
This course looks at the dynamics of blending psychology and
the consumer in a marketing format. The course will look at buyer
behavior based on demographics, economics and psychographics.
Prerequisite(s): MRKT 313.
Three Hours, Spring, Odd Years
MRKT 403 INTERNATIONAL MARKETING
A study of the concepts and terminology of international
marketing. Includes issues such as foreign market entry
strategies; standardization versus adaptation; pricing; global
market entry integration; and marketing implementation
problems. Prerequisite(s): MRKT 313.
Three Hours, Fall, Even Years
Business Internships
BUIA 471-476 BUSINESS INTERNSHIP IN ACCOUNTING
The purpose of this course is to provide interested accounting
students the opportunity to acquire marketable skills and knowledge.
The course will expose students to real world experiences in order to
help them gain a clear perspective of their career choice.
Prerequisite(s): Sophomore standing or better; must have successfully
completed coursework in accounting. Variable credit; may be taken
twice in two different field settings, not to exceed a total of six hours.
One to Six Hours, On Demand
BUIB 471-476 BUSINESS INTERNSHIP IN
BUSINESS ADMINISTRATION
The purpose of this course is to provide interested business
administration students the opportunity to acquire marketable
skills and knowledge. The course will expose students to real
world experiences in order to help them gain a clear perspective
of their career choice. Prerequisite(s): Sophomore standing or
better; must have successfully completed coursework in business
administration Variable credit, may be taken twice in two
different field settings, not to exceed a total of six hours.
One to Six Hours, On Demand
BUIC 471-476 BUSINESS INTERNSHIP IN COMPUTING
The purpose of this course is to provide interested computer science
and information systems students in the opportunity to acquire
marketable skills and knowledge. The course will expose students to
real world experiences in order to help them gain a clear perspective
of their career choice. Prerequisite(s): Sophomore standing or better;
must have successfully completed coursework in computer
information systems. Variable credit; may be taken twice in two
different field settings, not to exceed a total of six hours.
One to Six Hours, On Demand
BUIM 471-476 BUSINESS INTERNSHIP IN MANAGEMENT
The purpose of this course is to provide interested management
students the opportunity to acquire marketable skills and knowledge.
The course will expose students to real world experiences in order
to help them gain a clear perspective of their career choice.
Prerequisite(s): Sophomore standing or better; must have successfully
completed coursework in management. Variable credit, may be taken
twice in two different field settings; not to exceed a total of six hours.
One to Six Hours, On Demand
BUIR 471-476 BUSINESS INTERNSHIP IN MARKETING
The purpose of this course is to provide interested marketing
students the opportunity to acquire marketable skills and knowledge.
The course will expose students to real world experiences in order to
help them gain a clear perspective of their career choice.
Prerequisite(s): Sophomore standing or better; must have successfully
completed coursework in marketing. Variable credit, may be taken
twice in two different field settings; not to exceed a total of six hours.
One to Six Hours, On Demand
