Marketing

Marketingundergrad-business

The Marketing program at Missouri Baptist University provides a broad-based curriculum that prepares students for advanced degrees and professional careers in marketing.

Internship opportunities are available to Business Division majors and minors in the areas of Accounting, Business Administration, Management and Marketing. Students must have completed coursework in the internship field prior to enrolling in this course. Students will be exposed to real world experiences in a specific field of business. Variable credit may be taken in different field settings, though are not to exceed a combined total of six hours. See the course description under each field for more information.

Major (includes Business Administration minor)

Business Division Core Requirements
ACCT 213 Principles of Financial Accounting 3 hrs
ACCT 223 Principles of Managerial Accounting 3 hrs
MATH 243 Probability and Statistics 3 hrs
BUSN 413 Business Law I OR BUSN 423 Business Law II 3 hrs
BUSN363 Financial Management 3 hrs
BCIS 303 Information Technology Theory and Practice 3 hrs
BUSN 303 Business Ethics 3 hrs
BUSN 463 Strategic Management 3 hrs
BUSN 481 Interviewing Techniques 1 hrs
ECON 113 Macroeconomics1 3 hrs
ECON 123 Microeconomics1 3 hrs
ENGL 433 Business Writing 3 hrs
MGMT 303 Management Concepts and Practices 3 hrs
MGPS 403/503 Organizational Behavior and Leadership 3 hrs
MRKT 313 Introduction to Marketing 3 hrs
Total 43 hrs

Required Business (BUSN) courses:
BUSN 403 Business in a Global Environment 3 hrs
Total 3 hrs

Required Marketing (MRKT) courses:
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
MRKT 383 Consumer Behavior 3 hrs
MRKT 403 International Marketing 3 hrs
Total 12 hrs

1 General Education Requirement credit hours

Electives (3 hours electives from the following):
BUSN 333 Leadership in Free Enterprise 3 hrs
BUSN 413 Business Law I 3 hrs
BUSN 443 Advanced Financial Management 3 hrs
BUIR 471-476 Business Internship in Marketing 1-6 hrs
COMR 373 Principles of Public Relations 3 hrs
ENTR 303 Introduction to Entrepreneurship 3 hrs
ENTR 313 Entrepreneurial Marketing 3 hrs
ENTR 363 Entrepreneurial Finance 3 hrs

  • Students should pay careful attention to courses that are only offered once a year, or every other year (see Courses), so that graduation may occur in a timely manner.
  • Students are encouraged to declare a second major before completing 60 hours.

Minor: Marketing (for Business Division Majors)

Required Marketing (MRKT) courses:
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs
MRKT 383 Consumer Behavior 3 hrs
MRKT 403 International Marketing 3 hrs
Total 12 hrs

Electives (one course from the following that has notbeen applied to another Business Division major or minor)
BUSN 403 Business in a Global Environment 3 hrs
COMR 373 Principles of Public Relations 3 hrs
Total 3 hrs

Minor: Marketing (for Non-Business Division Majors)

Required Courses:
BUSN 303 Business Ethics 3 hrs
MGMT 303 Management Concepts and Practices 3 hrs
MRKT 313 Introduction to Marketing 3 hrs
MRKT 363 Market Management 3 hrs
MRKT 373 Market Research 3 hrs

Electives (Three hours from the following):
MRKT 383 Consumer Behavior 3 hrs
MRKT 403 International Marketing 3 hrs
Total 18 hrs